Importance of Keyword Research In Website Top Rankings in Search Engine:
Keyword research in website is important and required to get top ranking in search engine it is the process of researching and choosing keywords like those words which users will likely search for at any given search engine that directly relate to your business, product or services. To do this you need to define some criteria for website like location and keywords so that you can optimize your website content according to that and can avoid chances of not being presented by Google to a user performing the search. Keyword research is taking almost everything in account which is online whether finding information through Google, to blogging, search engine optimization, and digital marketing. What makes it so important is the fact that both users and search engine depends on them to find your site. Selecting right keywords which matches your content means your site is optimized for showing up in search engine results whenever someone searches for those keywords or phrases. Understanding keywords for your business is very important. It requires figuring out what the people are looking for, so that you can be in the right place, at the right time, with the right content.
Tools for Keyword Research:
To get correct keywords there are tools available for performing keyword research. As per your website and business, products and services associated with it you can put your own thought, Google Analytic can be used for researching which keywords have high traffic and finally Google Adwords’ Keyword Tool is the best and exact option for keyword research.
How successfully keyword searches are performing
there are a number of factors that play a role when measuring the success of your keywords list and ultimately the overall optimization of your website. You need to check whether you are receiving organic search traffic for the keywords you have defined, whether keyword are taking audience of sales and they are completing your goals, website ranking increasing high or not, content is supporting to your keyword, traffic and conversion goals or not
Keyword Research Strategies
1. Analyze Your Website & Set Your Keyword Goals
2. Research Your Audience
3. Analyze Your Competitors4. Use Keyword Tools to Expand Your Keyword List
5. Refine your list and Review it Twice
6.”Popular” vs. “Long-Tail” Keywords